Philanthropy Now Report: Introduction
does the new generation give or not give?
do nonprofit leaders need to know to survive and thrive?
- How can
good giving be good business?
answers to these and other essential questions are contained in
the 12 key issues and 12 provocative propositions from the"Philanthropy
Now: Seeding The New Generation of Entrepreneurial Givers"TM
research has received foundation, business and author support.
following chapter is from "PhilanthropyNow:
Seeding the New Generation of Entrepreneurial Givers"TM
This Disciplined Inquiry?
generation entrepreneurial giving will shape our future
organizations (NPOs) and foundations must understand
them to serve them better
income is up . . . but state still ranks 39th in giving
engage "could-be-givers" now
Quality of life in Oregon and the U.S. will be shaped in significant
ways by the quality and quantity of conscious giving by the new
generation of entrepreneurial givers. This Inquiry seeks to explore
and understand this new generation of givers and "could-be-givers".
It is a "heads-up" alert for NPO and foundation leaders
to find ways to better serve givers and fully realize their high-energy
questions does this Inquiry begin to answer about the new generation
are they redefining philanthropy and what compels them to give
consciously and consistently of their time, talent, energy, hope
do NPOs and foundations need to understand about their values,
attitudes, opinions, habits and preferences in giving to earn
their trust and serve them better?
will NPOs need to transform themselves to remain viable by attracting
the new generation givers and how can they nurture stronger habits
of individual and business giving?
What questions are explored?
is the new generation of entrepreneurial givers re-defining
compels them to give or blocks their giving?
do we need to understand about their values, attitudes, opinions,
may NPOs and foundations need to transform themselves to better
is this Inquiry different from other studies?
elicited input from 31 new generation of entrepreneurial givers
and "could-be-givers"(50% from the technology sector)
in 1 ¼ hour in-depth interviews probing their giving experiences
and philosophies, and conducted "dialogue on giving"
forum with 18 thought leader participants
listened carefully to "could-be-givers" (those financially
qualified to give who had not yet chosen to give in substantial
ways) to understand their motivators as well as their blocks
used a research approach based on "Appreciative Inquiry"-one
which focused qualitatively on the substance, complexity and
passions of individual givers and giving, and not just on the
were asked about positive motivators and giving history in a way
that fostered self-examination and increased personal clarity.
more on passions than statistics.
might these Oregon philanthropy research findings be relevant elsewhere?"
Oregon is one of five bellwether states
- trends often start here. Fifty-percent of the thought-leaders
interviewed for this Inquiry are from technology-based industries,
the industry sector that is nationwide producing one of the largest
concentrations of "could-be" givers.
How might the definition of philanthropy be re-framed? Comments
by interviewees led to the composite definition of Entrepreneurial
Philanthropy as"day-to-day conscious
giving of time, talent, encouragement, and dollars, the mix of which
changes as the giver's life situation changes. Giving is done in
a way that enlivens both the giver and the receiver and has lasting
positive impact on both." We invite you to read, digest,
learn and decide what actions you might want to take to understand
your own giver profile and that of the new generation of givers.
in personal giving philosophy and strategy is crucial to start
and sustain giving
entrepreneurial givers give like they run their business - fast,
relationship between NPOs/Foundations and these givers needs to
mentoring programs will likely activate giving
"Don't let our candid feedback,
insights and recommendations become another dust-covered report."
"As a high-tech entrepreneur, I find NPOs to be overly engaged
in administration and bureaucracy at the expense of leadership and
creating results." - Interviewee
"What's coming in the new philanthropy is demand for accountability
. . . and they [NPOs] ain't going to like it." - Interviewee