1. Savvy fundraisers become more like donor advocates and coaches, loyal to the givers passions.
2. Donors are interviewed to learn how they "do" and "do not" want to be acknowledged. That intelligence becomes part of a donor database that is honored.
3. Donors do their own due diligence, take web based courses on giving, are coached by mentors and peers, and give directly to nonprofits of their choice, all on-line.
4. Tax advantages and mechanisms for giving like state-specific legal language for giving to insert in wills, previously available only to the very affluent, become available to middle class Americans.
5. Demise of duplicative, non-differentiated nonprofits and increase in the "franchising" of proven, replicable social program interventions.
6. Shiftfrom a culture of nonprofit niceness to a culture of leveraged, accountable results where giving is fast, fun, and effective just like the new generation tries to run its businesses.
7. Socially conscious financial advisors respectfully ask all clients more than once of their give-back intent and become more trusted and successful for asking the question without steering the client toward any particular cause or nonprofit.
8. Nonprofits conduct "Best Donor & Lost Donor Debriefings" to listen to the voice of their customer . . . the donor.
9. Givers are coached to develop passion-based, personal giving missions so that they can say "yes" or "no" to any giving request and feel good about themselves and their decision without being "guilted" or knee-jerk in their giving.
10. Nonprofits shift from begging for money to earning money from mission related social entrepreneurial ventures as the lines between government, nonprofits and business are blurred. Donors increasingly give to nonprofits that can demonstrate moves toward self-sufficiency.
11. Donors and nonprofits create the expectation that recipients of services and dollars give forward to someone else, some of what they have received in care, money, services and goods, thereby enhancing self-esteem and transforming receivers into givers.
    

Note: These predictions are drawn from interviews in the US and abroad, case studies, trend monitoring, colleague brainstorming, intuitive hunches and experience. Preferred scenarios of each of these trends are being developed. Trends are drawn from interviews, case studies, trend monitoring, colleague brainstorming and intuitive hunches based on experience.

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"If at first the idea is not absurd, then there is no hope for it."
- Albert Einstein

Charles B. Maclean, PhD

"Fundraiser ask me what I care about . . . before you tell me what you care about." - PhilanthropyNow interviewee